A Little Green on the Gold Oscar
Posted: 11:53AM February 27th, 2012 | Comments
It is a bitter pill to swallow: Hollywood is going “green.” Leonardo DiCaprio soapboxes whenever he can about environmental causes and NBC is pushing initiatives that their shows are “green.”
However, last night’s Oscar Award Ceremony were a reminder that the industry is built to cause consumption. With a pre-show that gawked at celebrities careening down the red carpet and asked everyone (except Nick Nolte) “who are you wearing,” was designed to create awareness the next time we are at the shopping mall. Movies are measured by their box office grosses, with several comments leveled at “The Artist” that it has only grossed $34 million, as if that undermines its, er, artist value.
Point being: The movie industry is not a model for sustainability. It promotes consumption, from its fascination with flash to its ever-increasing product placement in film and TV shows. Moreover, with sets as large as a city neighborhood built and destroyed, it is, by nature, wasteful. Not to mention, the economic structure of the business itself, which is boom-bust, creating temporary jobs for actors to key grips; certainly not what is considered a sustainable model.
Don’t get me wrong: I am star-stuck and more conversant in “movies” than your average beer. And Hollywood is trying. Most of the efforts focus on environmental conservation, with NBC increasingly building sets from recycled materials and, in turn, recycling the set materials into housing materials. Catering companies that supply local food (and minimize plastic water bottles) are beginning to creep into the industry.
Wouldn’t it be nice if there were a LEED-style certification so that we’d know that our films are, indeed, green—and so that producers could make efforts to reach those guidelines?