Sustainable Business Network Member Highlight: Coldwell Banker Success
Posted: 1:10PM March 21st, 2016 | Comments
A real estate transaction and its various components are notorious for the mounds paperwork. From the many forms to sign, inspections, various reports, to the printed marketing materials such as flyers, media ads, and everything in between, forward-thinking real estate companies have found that there is a better way.
"We took a look at how we were dong business to not only become more efficient but also to save the traditional paper waste that we saw in our industry", said Phil Sveum, Principal of Coldwell Banker Success, a Madison area real estate company. "We wanted of creating a more responsible way of providing our services while still maintaining a professional level of service. Our company-wide decision was to embrace the secure technology of Docusign, the premier electronic signature and cloud storage company," added Sveum. "With DocuSign, combined with our cloud-stored Zipforms, we have virtually eliminated the necessity of using paper, and at the same time, we deliver transaction services in a manner our clients prefer... electronically and efficiently."
What has been the impact? "We have saved a massive amount of paper from almost 5,000 documents, each with multiple pages from hundreds of transactions and that savings are growing every day. As important, we provide our service more efficiently as our clients prefer and with securely stored documentation they have access to 24/7, 365 days a year from anywhere in the world".
The company conducts the vast amount of its marketing electronically and online. Why? "Because research shows 90% of homebuyers begin their search online," Sveum added. "We want to be active online and in social media because that's where the potential client is searching. If we are there providing valuable information, we believe it is the most powerful way to present our expertise. Not only does this reach prospects and clients in real time, it supports our commitment to being a more responsible business in the utilization of environmental resources". As an example of this environmental marketing commitment, Coldwell Banker Success distributes monthly video updates for 25 Madison area sub-markets online, rather than printing volumes of paper reports and mailing them. "These 60-second videos, generated from our local Multiple Listing Service data, are accurate and present the viewer with a concise report of current and pertinent information for their specific area. It furthers our mission to be the local real estate resource, and supply information in an environmentally responsible manner". As the real estate industry continues to evolve and respond to technology innovation, companies like Coldwell Banker Success embrace these advancements as a way to improve services, while minimizing the environmental impact.
Find more information about Coldwell Banker Success's work on their website.