@ Work

Planet, people, profit: This is the new, so-called triple bottom-line. It is the equation that 21st Century businesses are using to calculate their successes.

Mom-and-pop shops to mega-corporations like Wal-Mart are recognizing that quarterly profits are not the only measure of success, and that environmentally-friendly measures often increase profit and employee loyalty. 

Each year, through the Sustainable Business Initative, Sustain Dane works with area organizations to help them reduce their carbon footprint. 2009 Mpower ChaMpion designCraft Advertising started using a bike courier for client deliveries to reduce its carbon footprint and maximize efficiency of its 4-person staff. 2011 ChaMpion Sprint introduced “greener packaging” for its line of wireless accessories and now save $2.1 million annually and avoid over 600 tons of waste each year.

Sustainability is a journey all businesses should begin regardless of size. The logical starting point is wherever there is enthusiasm, and the best time to start is now. In the following pages you'll find loads of information about Sustain Dane's groundbreaking MPower ChaMpion Program, as well as our ongoing Sustainable Business Network programming.