Behavioral science and technology are re-imagining the transportation sector.

Our speakers will share new approaches for improving the alternative transportation sector, managing transportation demand, and identifying opportunities for innovation. Access to alternative transportation is fundamental to achieving holistic sustainability.

Featured Speakers:

Jessica Roberts, Principal at Alta Planning + Design (Portland, OR), is currently researching how to use principles of behavioral science to benefit the Transportation Demand Management field, and will share a range of case studies from around the country to showcase solutions that could inform the Madison-region’s future planning.

Shree Kalluri is CEO & Founder of Madison-based company Zerology that started in 2019. Zerology is promoting zero emission shared mobility through an innovative technology infrastructure, collaborative partnerships, and a holistic approach to sustainability. His passion and work at Zerology is working to solve the complicated intersection of transportation, energy, and housing in order to create easy, sustainable, and affordable mobility services for all residents. Shree is exploring creative partnerships to bridge the ‘last mile’ transportation gap and connect more workers to available jobs with zero emission shared mobility. Additionally, Shree is working with Dane County Housing Authority to include zero emission shared mobility at affordable housing sites. After two decades of being the Founder, President, CEO, & Chief Customer Experience Officer of Forte Research Systems, Inc., following a successful exit, he is now focusing on reducing emissions and making Madison a more sustainable city.

Tuesday, April 21, 8AM-10AM

Online Webinar, Zoom link coming soon.


8:30-9:30 Online Program

Access Information

Zoom link coming soon.